Margaux With An X | SMITH & CO. IMPORTERS
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Location

China

Date

2013

Category
Branding/Identity, Naming, Packaging, Print
About This Project

Smith & Co. Importers

 

When the American Craft Beer Company wanted to bring the very best of American craft beers to the Chinese market, the first thought was “that’s a long (and hard) name for a Chinese consumer to say.” So was born: Smith & Co. Short, simple & oh so American!

 

The identity brings to life an older time, one of tradition, family & well-crafted products. From the hand-stamped logo, to the collateral and packaging design, all hope to inspire an all-American look & feel and ignite consumers’ nostalgic sentiments.

 

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