Margaux With An X | WIN-WIN STRATEGIES
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Location

Worldwide

Date
Category
Branding/Identity, Digital, Print
About This Project

Win-Win Strategies

 

Win-Win Strategies connects the power of business with the deep assets of women’s funds and organizations to empower women globally. They leverage the expertise and resources of local women’s organizations and corporates to co-create empowerment programs that can achieve deep impact, broad scale and a high return. Their vision is a future where every woman and girl can realize her rights and access opportunities.

 

The logo, inspired by hand-made crafts from Africa, can be repeated making an endless woven pattern to be used on all collateral. Along with the pattern, the simplified electric blue & green color palette creates a bold and energetic mindset, targeted to empower the cause.